This is a contemporary subject explores how the media impacts on everything we do. This course will give you the tools to analyse and critique the media and a discover the ways in which the media influences our lives. You can put this into practice when you create your own marketing campaign. The course aims to enhance your awareness of the techniques used in the media and the industries involved. It is aimed at people who want to look beyond what they can see.
What do you need to apply for the course?
You will need a minimum of five GCSEs at grade C or above including a C in English Language or Literature.
What are the key things you’ll learn?
You will study a range of media forms and analyse their meanings; considering representations of groups and individuals across different media platforms. To prepare you for your summer exams you will be assessed in class throughout the year using a series of methods ranging from Q and A, debate, individual/group tasks and mock exams.
You will explore how gender, sexuality, class and race are represented and the hidden meanings within a variety of texts such as Beyoncé and Formation, Black Panther, I,Daniel Blake, Assassin’s Creed III: Liberation, Life on Mars, Zoella and Attitude. The course will take you through advertising and marketing techniques, film industry, magazines and newspapers, video game industry, radio, music videos, television. You will read/watch/listen to each product and investigate the social and historical context, who the audience is and scrutinise what the deeper meanings are hidden within these products using theory to support your argument.
This is a two-year course and you will learn the key theorical framework in your 1st year which will develop your ability and confidence to evaluate and challenge theory and create your own interpretations on the set texts in your 2nd year. Media is subjective and you will be assessed on your ability to discuss, analysis and evaluate set products while applying appropriate theory to your argument.
You will also have the chance to be creative when you produce your own marketing campaign. This allows you the opportunity to put into practice all of the skills and knowledge you have learned and how to influence others. You will learn how to use specialist software to create your own marketing campaign using DSLR’s, Adobe Photoshop and InDesign. Your campaign might involve you creating billboards, posters, websites, trailers and interviews using our TV and Photography studio if required.
How you will learn
Media Studies combines theoretical and practical study. You will study the theoretical parts of the course in a classroom environment incorporating a range of dynamic learning activities. You will experience a range of activities including: Individual, paired and group work, creative interpretation and imaginative production skills. There are many opportunities to take your learning beyond the classroom and attend a variety of enrichment activities to develop your understanding of media practices such as the Into Film Festival, Tyneside Cinema film making day, BBFC guest speakers, BBC tour, university events and more.
Where could this course take you?
Previous students who have successfully completed an A-Level in Media Studies have gone on to study a range of courses due to their excellent transferable skills including Broadcast Journalism, Magazine Journalism and Media Production but you are not limited to a career just within media. This course can prepare you for a career in media production, teaching, lecturing, research, journalism, marketing and advertising.